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Selling Your Pizzeria? Address These 5 Things

Posted On: / By: Brian Knoderer
Selling A Business

Whether it’s deep dish, pepperoni, or Chicago-style pizza, Americans frequently purchase takeout or dine-in at local pizza franchises and shops. As we continue eating out more, consumer spending is estimated to increase by 2.9% annually. With the popularity of quick-service food options and online carryout, now may be an ideal time to list your pizza business for sale. Take advantage of this great opportunity and avoid potential mishaps with this business owners’ guide from Sunbelt Business Brokers on selling your pizzeria.

5 Tips for Selling Your Pizzeria

Eventually, every business owner will exit their operation. The sooner that you begin to prepare your exit, the smoother the process. Before you list your pizza business for sale, address these five considerations.

1. Create an Exit Strategy

When the time approaches for selling, you should prioritize developing a robust exit strategy. Doing so will help keep you on task and outline the fine details along the way. A thought-out strategy should consider the following points:

pizzas with different toppings available in a pizzeria

  • When are you planning on leaving your pizzeria?
  • Who are your prospective buyers?
  • Will the pizza shop’s new owner employ the current staff or hire new workers?
  • Does your pizzeria storefront or interior require any remodeling?
  • How will you pass on the transfer of ownership?

2. Organize Your Business Books

Once an appropriate exit strategy is in place, start preparing your business paperwork for interested pizzeria buyers. Expect earnest buyers to review everything from your tax statements and lease agreements to cash flow records. Above all, they will want to evaluate any red flags and validate their investment. To better prepare, consider getting professional help from a lawyer or a certified accountant.

3. Improve & Get Your Pizza Business Ready

Before listing your pizza parlor for sale, ensure your restaurant and operations are up to par. As a small business owner, set aside some time for spotting internal and external building damages and make any necessary repairs. Additionally, take a close look at your current business procedures and identify any missed opportunities for growth and improvement, such as:

  • Adding delivery or catering options
  • Providing outdoor seating and music
  • Improving your social media presence
  • Responding to customer reviews on Google and Yelp
  • Offering a rewards program for loyal customers
  • Expanding and adding new menu items

Although these suggestions take time to implement, they can go a long way to making your pizzeria more attractive to a potential buyer. Consider which amenities or features your customers value the most, and work to expand your customer base throughout the listing process. 

4. Determine Your Pizza Restaurant’s Value

As a pizzeria owner, it’s natural to have a bit of bias when it comes to determining your asking price. Understandably, you have emotional attachments to your business, but valuing a business’ worth takes knowledge and clear calculations. Hiring a business broker alleviates this issue. A professional can calculate your pizzeria’s actual worth and determine a fair asking price.

5. List Your Pizzeria for Sale

Once you’re ready to list your pizza restaurant for sale, you’ll need to determine the best way to get the word out. While you can list the business yourself, working with a professional can alleviate stress. Selling a business is time-consuming and, by outsourcing the process, you can stay focused on making sure your business continues to run smoothly. 

For expert help selling your business, consider reaching out to the business brokers at Sunbelt. We effectively connect businesses to interested parties within our professional network. To get started, contact your nearest Sunbelt Business Brokers office.


Brian Knoderer is the President of Sunbelt Business Brokers. He has over 20 years of experience as a business owner and managing business transactions. As a seasoned intermediary, Brian has successfully represented companies in a broad range of industries helping business owners achieve their desired exit strategy or growth initiative.

Brian is also co-owner of Sunbelt Indiana and Managing Director of MMI Capital Partners, a franchisor focused investment banking firm.

Previously Brian was involved in several entrepreneurial ventures as well as having held corporate roles in Franchise Development for Prime Hospitality and Choice Hotels.

Brian is a graduate of Ball State University with a degree in Management Information Systems and earned his MBA from Butler University. He has received the Certified Merger & Acquisition Advisor (CM&AA) designation, holds both the Series 7 – General Security License and the Series 63 – Uniform Securities Licenses, and is a licensed Real Estate Broker. He has been affiliated with several organizations including the Entrepreneur Organization, a Member of the International Business Brokers Association, Venture Club, and a Board Member of The Entrepreneur Institute.

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