7 Easy Tips for Building Business Buzz

The act of creating or launching a business is not so simple; in fact, it’s an amazing feat in its own right. But growing a business into a successful operation can require even more effort. Never underestimate how much your business can grow with a strong customer base that is built from word of mouth advertising. Let’s call that type of advertising business buzz.

Just how is business buzz generated and then fostered into customer conversion?

Here are 7 easy tips for building business buzz:

1. Hone Customer Relationships – The best method for building business buzz is through satisfied customers – and that means, first and foremost, delivering a great product and/or service.
2. Develop a Story or Pitch – Not just any old story. Write the story of your business in an interesting and authentic way that motivates others to see what the business buzz is all about. They don’t have to be invested in the story to pass it on. The more interest, the faster word will spread to those who want to be invested. Don’t expect immediate results.
3. Gain Strategic Placement – Being visible via business buzz will not automatically translate into cash, but it does help. One necessary method of exposure is through social media.
4. Build a Relationship with the Press – There are several methods to developing a press relationship that will fuel your business buzz. First, take advantage of sites like helpareporter.com (HARO) which connects businesses to reporters seeking people to profile. You can also seek websites that will profile entrepreneurs and their businesses or submit press releases on free websites like free-press-release.com. Don’t rule out making a direct pitch to local news journalists. No matter which press handles you grab onto, don’t let go! Keeping the communication alive and positive will encourage future stories and opportunities that will get your business buzz out there.
5. Nominate Company Reps as Speakers – There are business conferences and classes being offered to the public on a constant basis. If you have a company representative with a good social presence, place them in the spotlight for these types of events. Allow business buzz to spread through scheduled public speaking opportunities.

6. Host an Event or Campaign to Raise Money – Events can drum up local support by bringing in people who are intrigued by your enterprise. Then go ahead and hook them with the details. Large scale campaigns can garner support on a worldwide level, whereas Indiegogo, for instance, has been known to raise hundreds of thousands of dollars for small startup companies looking to springboard into success.

7. Support Charitable Causes – Don’t forget to give a little to get a little in return. Some business buzz is the kind that finds your company when it’s participating in causes beyond itself. A startup company may make the newspaper, but a large donation (if you can spare it) could make the front page. Keep in mind, however, that not all business buzz comes from making the headlines. It’s also about reaching out through the community itself, and what better way to get noticed than through your participation in a worthwhile cause?

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