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How to Finance a Business: 4 Funding Options

Posted On: / By: Brian Knoderer
Buying A Business

Before leaping into a new business opportunity, most have the challenge of securing working capital. Although it’s not an easy task, it’s essential to getting your idea off the ground. It’s also not one to take lightly, as the decision you make will stick with you for years to come, even after your business starts making a profit. You can set yourself up for a win by researching the different avenues available and deciding the best action for your specific needs. Read on as we evaluate four of the more common options owners consider when deciding how to finance a business.

How to Finance a Business

When it comes to business financing, there isn’t a right or wrong answer. Business owners must take their situation into account to plan for the best possible outcome.

  1. Small Business Loan/SBA Loan

    Last year, 43% of small businesses applied for a loan from a small business lender. Bank loans and lines of credit are a popular business financing choice for a good reason. They’re a reliable source for a short-term loan that allows you to grow. But, you want to be selective when choosing who to finance through. Banks, private equity firms, microlenders, and other venture capitalists are concerned with getting their money back, so they tend to charge high-interest rates. If you have a good credit history, you can do some shopping around to find better rates. Also, be sure to apply for loans through the U.S. Small Business Administration. They tend to have more flexible terms and lower interest rates.

  2. Angel Investor

    We commonly see business owners acquire capital from an angel investor in exchange for an equity position. This is often sought by businesses that lack the cash flow needed to obtain a traditional bank loan. It’s less risky than taking a business credit card or a short-term loan. But, it comes with other setbacks that some aren’t willing to look past. Equity financing means forfeiting some control to a partial owner and granting this person a say in the business’ operations. Additionally, this person will receive a share of profits if you decide to sell. For this reason, you’ll want to make sure you can work well with this person for the long haul.

  3. Crowdfunding

    male accountant using calculatorCrowdfunding is an increasingly popular option, especially amongst business startups. Rather than acquiring a business loan from one financial institution, some business owners choose to raise small amounts of funds from a large number of people. Over 600 crowdfunding platforms exist, where billions of dollars are raised annually. Typically, the more successful crowdfunding campaigns offer something in exchange for a donation. Whether that’s exclusive member access or a free product/service, it’s good to come up with ways to incentivize your donors.

  4. Personal Investment/Borrow From Friends and Family

    The last business financing option we’ll touch on is actually the one you should start with. Before seeking external funding, it’s best to try to raise as much as you can on your own. You should never put up your entire personal savings; you never know when an emergency will arise, and you’ll need cash-on-hand. But, again, lines of credit can be costly with high-interest rates. If you can cover a lot of business needs yourself or seek a low-interest loan from friends and family, you can save in the long run.

Acquiring a small business loan is a big step in the business buying process. You’ll need to make sure you can afford the monthly payments and have a good enough credit score to be accepted for a loan program. Sunbelt Business Brokers can help you prepare, so you’re not going into the process alone. Get in touch with your local Sunbelt office for more information on business financing!


Brian Knoderer is the President of Sunbelt Business Brokers. He has over 20 years of experience as a business owner and managing business transactions. As a seasoned intermediary, Brian has successfully represented companies in a broad range of industries helping business owners achieve their desired exit strategy or growth initiative.

Brian is also co-owner of Sunbelt Indiana and Managing Director of MMI Capital Partners, a franchisor focused investment banking firm.

Previously Brian was involved in several entrepreneurial ventures as well as having held corporate roles in Franchise Development for Prime Hospitality and Choice Hotels.

Brian is a graduate of Ball State University with a degree in Management Information Systems and earned his MBA from Butler University. He has received the Certified Merger & Acquisition Advisor (CM&AA) designation, holds both the Series 7 – General Security License and the Series 63 – Uniform Securities Licenses, and is a licensed Real Estate Broker. He has been affiliated with several organizations including the Entrepreneur Organization, a Member of the International Business Brokers Association, Venture Club, and a Board Member of The Entrepreneur Institute.

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