What Determines Value?
While there are many areas that a business appraiser will evaluate, cash flow and risk are the two critical factors.
Fundamentally, a buyer purchases a business for income. Cash flow can be expressed in many ways, typically either as Earning Before Interest, Taxes, Depreciation, and Amortization (EBITDA) or Seller’s Discretionary Earnings (SDE). SDE or EBITDA is the most common basis for establishing a selling price in small business transactions. The bottom line is that the more cash flow there is, the more a buyer will likely pay to get it.
All cash flow comes with a degree of risk. Risk may be present in customer concentration, reliance on vendor relationships, macroeconomic trends, competitive forces, key employees, legal exposures, and more. A formal business valuation will include an analysis of the company’s risk and quantify that risk into a percentage known as a Discount Rate or Capitalization Rate.