Established Massage & Skincare Spa with Recurring Membership Revenue — Southwest Virginia

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Beauty & Personal Care Businesses for Sale

  • Primary Category: Massage Businesses for Sale

This established massage and skincare spa offers a rare combination: predictable recurring revenue, a turnaround that is already delivering results, and an accessible entry price.

Membership dues account for roughly three-quarters of revenue, creating a subscription-like income stream that is far more stable than single-visit businesses. Annual revenue has ranged from approximately $790,000 to $890,000 for more than three years, and the spa has served its market for more than a decade. On its current 2026 pace, the business is generating approximately $39,000 in seller’s discretionary earnings with plenty of upside potential.

After a difficult 2024 and 2025, the owner rebuilt the provider and front-desk team in December 2025, and the results are showing: seven of the first eight months of 2026 were profitable, and January–August revenue grew nearly 10% over the prior year, led by a 35% increase in non-member services. Skin care was relaunched in 2025 with new facials and four dedicated treatment rooms.

A trained team of 12 employees is in place, supported by established operating systems, an online booking and membership platform, a structured training program, and professionally managed marketing. A member waitlist and open capacity across 14 treatment rooms show a clear path to growth. Additional upside exists in skin care services, in-spa sales, and converting the growing number of non-member guests into members.

The business operates in a leased space within an established shopping center.

Serious, qualified buyers only. Contact Brett Ethridge at Sunbelt Business Brokers of Northern Virginia to request an NDA, complete a Buyer Profile, and receive the full CIM.

Financial Information

  • $75,000 Asking Price
  • $39,000 Cash Flow
  • $885,000 Gross Revenue
  • N/A Down Payment
  • N/A Adjusted EBITDA

Business Location

  • City: Southwest Virginia
  • State: Virginia

Reason for Sale

  • Owner retiring after more than a decade of ownership.

Detailed information

  • Year Established: 2014
  • Home Based: No
  • Franchise: No
  • Relocatable: No
  • Lender Prequalified: No
  • SBA Prequalified: No
  • Full-Time Employees: 2
  • Part-Time Employees: 10
  • Contractors: N/A
  • Owner Worked Hours/w: N/A
  • Inventory Included: Yes
  • Inventory Value: $10,500
  • Monthly Rent: $12,300
  • Real Estate Available: Yes
  • Real Estate Included: No
  • Real Estate Value: N/A
  • Building Size: 4300
  • FF&E Included?: No

Training/Support

  • A comprehensive training program and on-site transition support are available to the new owner. The seller will transition the trained, in-place team, with additional support tailored to the buyer’s experience.

Facilities

  • Approximately 4,300 sq. ft. of leased space in an established shopping center, with 14 treatment rooms including four dedicated skin care rooms equipped in 2025.

Market Outlook/Competition

  • Local competitors are mostly small independent day spas and massage studios. This business’s established reputation, membership infrastructure, and online booking give it a meaningful advantage.
Business Listed by
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Brett Ethridge
Sunbelt Business Advisors of Northern Virginia
Email Brett
Show Phone Number
Listing ID
NORVIVA001-59942

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