Established Marketing & Web Agency, 13 Years | $494K Recurring Retainers | Salaried Directors Run Delivery | Fully Remote & Relocatable | Arlington,VA

Service Businesses Companies for Sale

• Primary Category: Advertising and marketing agencies for sale

An established full-service marketing agency and strategic consultancy, operating for thirteen years and offered for the first time. It delivers marketing strategy, brand and creative, digital marketing, and website design and development to a national and international client base — venture- and private-equity-backed technology companies, growth-stage businesses and mature enterprises, alongside a long-standing roster of professional associations and nonprofits.

A BUSINESS, NOT A JOB. Two salaried, credentialed directors — a Director of Brand & Creative Strategy and a Director of Digital Marketing, each at $150,000 — perform the substantial majority of client delivery, supported by four specialist contractors covering WordPress development, Drupal development, graphic design and creative strategy. Ownership deliberately converted delivery from a subcontractor network to a salaried in-house team to build institutional capability that survives a change of ownership. A buyer acquires an operating agency with a delivery bench already in place, not a book of business dependent on one individual.

CONTRACTED RECURRING REVENUE. Ten fixed-fee monthly retainer relationships produce $41,180 per month, or approximately $494,160 annualized. With remaining contracted project milestones the committed base is approximately $515,280 — roughly 84% of current annualized revenue. Five further clients and a website maintenance arrangement bill time-and-materials on top of that. Recurring revenue at this proportion is well above typical for agencies of this size and is the most valuable characteristic of the business.

A DURABLE CLIENT CORE. Seven clients have produced revenue in each of the last three fiscal years and account for 63.1% of current-year revenue, spanning both technology and institutional segments. Among clients of material size, the agency retained six of seven and then seven of eight across the last two annual periods. Relationships are multi-year and frequently multi-service, combining ongoing retained programs with discrete website and rebrand projects.

PROPRIETARY DEMAND GENERATION. The agency publishes a proprietary Marketing Maturity Model with a companion interactive Assessment, an "Ask the Experts" interview series and a long-form content library, which together generate inbound inquiry with no paid acquisition spend and convey with the business. It has also built an AI-assisted delivery platform on Anthropic's Claude and a set of AI-enabled service offerings, and reports acceptance into OpenAI's advertising beta. No revenue is attributed to these in the asking price — they are upside.

ASSET-LIGHT AND PORTABLE. No term debt, no capital leases, no vehicles, no fixed assets and no leased production facility. Operations are fully distributed and the only facility arrangement is a virtual office and mailing-address service at roughly $93 per month. The business can be run from anywhere and relocated at nominal cost.

CREDENTIALS. Virginia SWaM certification (renewal in process) supports public-sector and institutional procurement, alongside award-winning creative capability and thirteen years of reference work in the association and nonprofit sector.

FINANCIAL SUMMARY. FY2025 revenue of $698,936 produced Seller's Discretionary Earnings of $188,977. Revenue grew from $389,509 in FY2023 to $698,936 in FY2025, a two-year compound annual growth rate of approximately 34%. The seller discloses openly that the current year is tracking below that result: FY2026 revenue is annualizing to approximately $615,961 with SDE of approximately $120,872. The causes are specific rather than general and are documented in full in the CIM: two client relationships ended for client-side reasons, and the current year carries the first full twelve months of both director salaries. Gross margin moved from 77.2% to 29.3% as variable subcontractor cost was replaced by fixed salaried capacity. Whether that is a completed investment in delivery capacity or a lasting change in economics is the central buyer question, and the CIM presents the evidence on both readings without spin.

GROWTH WITHOUT GEOGRAPHIC EXPANSION. The agency sells nationally while working its own metropolitan market only opportunistically — a market containing roughly 62,000 nonprofit organizations and 2,500 trade and professional associations, precisely the segment in which it already holds certification, published methodology and a decade of reference work. Several further levers are quantified in the CIM, including converting time-and-materials clients to retainers, restoring gross margin toward 40%, and a documented $473,370 new-business pipeline.
A comprehensive Confidential Information Memorandum — with full client-level revenue detail, retention and cohort analysis, the complete retainer book, valuation support and a candid account of accounting presentation items — is available to qualified buyers on execution of a confidentiality agreement.