{"id":1965,"date":"2018-11-27T13:05:42","date_gmt":"2018-11-27T18:05:42","guid":{"rendered":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/?p=1965"},"modified":"2023-12-04T15:49:08","modified_gmt":"2023-12-04T15:49:08","slug":"the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida","status":"publish","type":"post","link":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/","title":{"rendered":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida"},"content":{"rendered":"

If you are thinking of becoming an entrepreneur, you could consider starting a business from scratch. But this approach carries a high degree of risk. According to the U.S. Small Business Administration, about half of all new businesses close down within five years of being established. By Year 10, only one-third survive.<\/p>\n

You can increase your chances of success by buying <\/em>an existing business instead of setting one up yourself. This approach has several benefits:<\/p>\n

\u21e8\u00a0It\u2019s easier to raise the money<\/strong>– a lender would prefer to finance a company that has been profitable for several years and has a proven business model. You will be able to back your loan application with financial statements and cash flow projections. Getting a loan for a new venture is usually far more difficult.<\/p>\n

\u21e8\u00a0You will make money from the first day <\/strong>– the company that you purchase will have an existing set of customers. All that you have to do is to ensure that you continue to provide the same level of service as the previous owner.<\/p>\n

\u21e8\u00a0You are buying an established brand<\/strong>– this is probably the most significant advantage of acquiring an existing business. The company will have a reputation that has been earned over the years. Creating your brand and popularizing it would require a considerable amount of work and expense.<\/p>\n

\u21e8\u00a0There is no need to worry about finding employees to help you run the business<\/strong>– one of the problems that new business owners have to contend with is recruiting trained and competent workers. But if you buy a business, you won\u2019t face this issue. The company\u2019s employees will continue to work as before, and this will give you the time to focus on improvements and expansion.<\/p>\n

<\/h4>\n

 <\/p>\n

The bottom line<\/u><\/h4>\n

If you are trying to decide between setting up your own company and buying an existing business, there is one factor that could seem to be in favor of the former. Starting a business could appear to cost less.
\nHowever, you must consider the fact that an established company will give you a profit right away. With a startup, you could have to wait for months, or even years, to break even.<\/p>\n

Sunbelt Business Brokers of West Palm Beach<\/a> can help you prepare to sell your business in South Florida, guiding you from listing to closing. \u00a0If you\u2019re considering selling your business, get in touch with us today for a confidential, no obligation conversation.<\/p>\n

\n

Ryan Cave<\/a> is President of Sunbelt Business Brokers of South Florida, a business brokerage firm specializing in the purchase and sale of small to midsize businesses. Sunbelt Business Brokers of South Florida has been involved in the valuation and sale of hundreds of privately held businesses for nearly 20 years.<\/p>\n

Follow us on Facebook<\/a> or see our recent post on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you are thinking of becoming an entrepreneur, you could consider starting a business from scratch. But this approach carries a high degree of risk. According to the U.S. Small Business Administration, about half of all new businesses close down within five years of being established. By Year 10, only one-third survive. You can increase […]<\/p>\n","protected":false},"author":5,"featured_media":11531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nThe Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers<\/title>\n<meta name=\"description\" content=\"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers\" \/>\n<meta property=\"og:description\" content=\"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/\" \/>\n<meta property=\"og:site_name\" content=\"Sunbelt of South Florida\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T18:05:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T15:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Cave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Cave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/\"},\"author\":{\"name\":\"Ryan Cave\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/#\\\/schema\\\/person\\\/09dac1ce48a70e9ac901565f2475a895\"},\"headline\":\"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida\",\"datePublished\":\"2018-11-27T18:05:42+00:00\",\"dateModified\":\"2023-12-04T15:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/\"},\"wordCount\":482,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Buy-business-or-start-your-own.jpg\",\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/\",\"url\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/\",\"name\":\"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Buy-business-or-start-your-own.jpg\",\"datePublished\":\"2018-11-27T18:05:42+00:00\",\"dateModified\":\"2023-12-04T15:49:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/#\\\/schema\\\/person\\\/09dac1ce48a70e9ac901565f2475a895\"},\"description\":\"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Buy-business-or-start-your-own.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/11\\\/Buy-business-or-start-your-own.jpg\",\"width\":640,\"height\":335,\"caption\":\"Buy business or start your own\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/#website\",\"url\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/\",\"name\":\"Sunbelt of South Florida\",\"description\":\"We Sell More Businesses than Anyone in the World.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sunbeltnetwork.com\\\/west-palm-beach-fl\\\/#\\\/schema\\\/person\\\/09dac1ce48a70e9ac901565f2475a895\",\"name\":\"Ryan Cave\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g\",\"caption\":\"Ryan Cave\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers","description":"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/","og_locale":"en_US","og_type":"article","og_title":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers","og_description":"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.","og_url":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/","og_site_name":"Sunbelt of South Florida","article_published_time":"2018-11-27T18:05:42+00:00","article_modified_time":"2023-12-04T15:49:08+00:00","og_image":[{"width":640,"height":335,"url":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg","type":"image\/jpeg"}],"author":"Ryan Cave","twitter_card":"summary_large_image","twitter_description":"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.","twitter_misc":{"Written by":"Ryan Cave","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#article","isPartOf":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/"},"author":{"name":"Ryan Cave","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/#\/schema\/person\/09dac1ce48a70e9ac901565f2475a895"},"headline":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida","datePublished":"2018-11-27T18:05:42+00:00","dateModified":"2023-12-04T15:49:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/"},"wordCount":482,"commentCount":0,"image":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg","articleSection":["General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/","url":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/","name":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida - Sunbelt of South Florida | Sunbelt Business Brokers","isPartOf":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#primaryimage"},"image":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg","datePublished":"2018-11-27T18:05:42+00:00","dateModified":"2023-12-04T15:49:08+00:00","author":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/#\/schema\/person\/09dac1ce48a70e9ac901565f2475a895"},"description":"The Compelling Argument For Buying A Business Instead Of Starting One. Read about the benefits of buying an existing business.","breadcrumb":{"@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#primaryimage","url":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg","contentUrl":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-content\/uploads\/sites\/3\/2018\/11\/Buy-business-or-start-your-own.jpg","width":640,"height":335,"caption":"Buy business or start your own"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/the-compelling-argument-for-buying-a-business-instead-of-starting-one-in-south-florida\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/"},{"@type":"ListItem","position":2,"name":"The Compelling Argument For Buying A Business Instead Of Starting One in South Florida"}]},{"@type":"WebSite","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/#website","url":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/","name":"Sunbelt of South Florida","description":"We Sell More Businesses than Anyone in the World.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/#\/schema\/person\/09dac1ce48a70e9ac901565f2475a895","name":"Ryan Cave","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5684cc44314a030952393866f50702e89962fa967079435fab05fdf512a797c2?s=96&d=mm&r=g","caption":"Ryan Cave"}}]}},"_links":{"self":[{"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/posts\/1965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/comments?post=1965"}],"version-history":[{"count":7,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/posts\/1965\/revisions"}],"predecessor-version":[{"id":12029,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/posts\/1965\/revisions\/12029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/media\/11531"}],"wp:attachment":[{"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/media?parent=1965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/categories?post=1965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunbeltnetwork.com\/west-palm-beach-fl\/wp-json\/wp\/v2\/tags?post=1965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}