The Investor Business Owner

You are the Board of Directors. You’re the mind behind the business, thinking about how to keep and sustain your profits. You are the defense system that analyzes priorities, resources, and risks. You may be the one saying, “Not so fast cowboy!” The obstacle: Red-tape. Once you systemize your business, you create, what is perceived as red tape that needs cutting through and you don’t enjoy it.

To improve the Board of Directors of your small business, you want to surround yourself with peers and advisors that have your business in their best interest. This will help you create an excellent an offensive AND defensive position. This support system includes your accountant, business lawyer, business coach & advisor, a financial planner, and an industry expert.  By curating this peer group, you will have the support and the time to open up new opportunities that were not available when you were doing it alone.

What do I mean by an offensive and defensive business position?

Offensive Business Position: Leading your industry. Developing and strengthening your competitive advantage to stay out in front.

Revenue Growth:

• Enter new markets
• Expand in your existing market
• Innovative new products & new services
• Improve processes to save time & money while increasing quality

Evaluate strategic investments:

• Take a strategic focus position
• Talent up
• Price aggressively to acquire customers
• Improve your sales force strategy and strength

Defensive Business Position: Protecting what you have.

Protect Revenue:

• Implement price incentives
• Stay in tune with your customer needs
• Manage your vital metrics and adjust

Protect Profit:

• Manage costs effectively
• Source strategically
• Be in tune with your enterprise value

Preserve & Protect Your Balance Sheet:

• Increase cash flow
• Effectively manage capital & your assets

What approaches could you start today to strengthen the performance of your company and your Board of Directors?

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