{"id":12033,"date":"2026-10-22T14:58:34","date_gmt":"2026-10-22T14:58:34","guid":{"rendered":"https:\/\/www.sunbeltnetwork.com\/roanoke-va\/?post_type=videos&#038;p=12033"},"modified":"2026-10-22T14:58:34","modified_gmt":"2026-10-22T14:58:34","slug":"building-value","status":"publish","type":"videos","link":"https:\/\/www.sunbeltnetwork.com\/roanoke-va\/resources\/video\/building-value\/","title":{"rendered":"Building Transferable Businesses | Session 2: Building Value"},"content":{"rendered":"<p>What happens when a business is worth less than its owner needs for retirement? In this second session of the SBSD webinar series, Jeannie Keen shares the case study of \u201cSarah,\u201d an HVAC business owner facing a $1 million wealth gap. Starting with a business valuation, Jeannie shows how Sarah addressed customer concentration and owner dependency, set priorities, and tracked progress in 90-day cycles. The session looks at how owners and their advisors can use valuation findings to decide what needs attention first and build a business that can succeed under new ownership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when a business is worth less than its owner needs for retirement? In this second session of the SBSD webinar series, Jeannie Keen shares the case study of \u201cSarah,\u201d an HVAC business owner facing a $1 million wealth gap. Starting with a business valuation, Jeannie shows how Sarah addressed customer concentration and owner [&hellip;]<\/p>\n","protected":false},"featured_media":12027,"template":"","class_list":["post-12033","videos","type-videos","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Broker Videos | Sunbelt Roanoke &amp; Lynchburg VA<\/title>\n<meta name=\"description\" content=\"Thinking about selling your business? 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