{"id":1652,"date":"2020-03-22T10:44:30","date_gmt":"2020-03-22T16:44:30","guid":{"rendered":"https:\/\/www.sunbeltnetwork.com\/roanoke-va\/?p=1652"},"modified":"2026-05-15T12:46:57","modified_gmt":"2026-05-15T12:46:57","slug":"the-key-to-selling-your-business-in-a-tough-volatile-market","status":"publish","type":"post","link":"https:\/\/www.sunbeltnetwork.com\/roanoke-va\/the-key-to-selling-your-business-in-a-tough-volatile-market\/","title":{"rendered":"The Key To Selling Your Business In a Tough & Volatile Market"},"content":{"rendered":"

Selling a small or medium-sized business at any given time can be tricky, however, selling one in a volatile market can be especially tough as buyers may not be ready to spend the capital or take risks.\u00a0<\/strong>\u00a0<\/span><\/p>\n

There are a few simple steps that businesses can follow to get a great deal and make the selling process smoother and more efficient.<\/p>\n

<\/span>1. Ensure KPIs are in place:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n

a) What is the growth in revenue?\u00a0\u00a0<\/span><\/p>\n

b) What is the net & gross profit margin for the financial year?<\/span><\/p>\n

c) What is the operating cash flow for the company?<\/span><\/p>\n

d) What is the inventory turnover?\u00a0<\/span><\/p>\n

e) What is the debt situation of the firm?\u00a0<\/span><\/p>\n

2. <\/strong>Work closely with your accountant to ensure your books are in order. <\/b><\/p>\n

Your finances and the company\u2019s debt ratio are the 2 most important factors that are measured by a potential buyer. <\/span><\/p>\n

3.<\/strong>\u00a0\u00a0<\/span>Amplify your marketing efforts aimed at not only selling but also developing your brand.<\/b><\/p>\n

A halt in marketing and subsequent dip in sales could indicate that the business is in decline. Maintaining your marketing and advertising efforts will add to your brand value, make you stand out from your competition, and drive up your sales price in the long run.
\n<\/span><\/p>\n

4. Don’t stop your growth, diversification, and expansion on the eve of a potential sale.<\/b><\/p>\n

Keep up the same pace and execution of your business plans.<\/p>\n

<\/span>5. Hire a qualified business broker.<\/b><\/p>\n

Sunbelt Business Brokers of Roanoke & Lynchburg uses a proven methodology to manage the sales process.\u00a0 Mike and Jeannie can provide a Broker\u2019s Opinion of Value; coordinate and draft a Confidential Business Review; develop a Marketing Plan; identify and contact buyers; assist with the evaluation of offers; assist with document preparation, and facilitate the closing process.<\/p>\n

<\/span>Selling a business will likely be the largest and most complex transaction you ever encounter.\u00a0 While these items can help you prepare to sell your business in a tough market, there are many more aspects to consider as part of the sales process.\u00a0 A qualified business broker is an invaluable team member to have while facing the challenges that arise during the selling process.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Selling a small or medium-sized business at any given time can be tricky, however, selling one in a volatile market can be especially tough as buyers may not be ready to spend the capital or take risks.\u00a0\u00a0 There are a few simple steps that businesses can follow to get a great deal and make the […]<\/p>\n","protected":false},"author":79,"featured_media":11657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-a-business"],"acf":[],"yoast_head":"\nThe Key To Selling Your Business In a Tough & Volatile Market - Sunbelt of Roanoke and Lynchburg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sunbeltnetwork.com\/roanoke-va\/the-key-to-selling-your-business-in-a-tough-volatile-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key To Selling Your Business In a Tough & Volatile Market - 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