Ultimately, any business is worth what somebody else would be willing to pay for it. While seemingly an obvious and simplistic statement, many business owners (especially Main Street) are challenged to objectively view their business in this manner. How that market value is established and the right asking price is determined can be subjects of complex formulas, depending upon the size and nature of the business. The two main factors that determine worth: cash flow and risk. To learn more, we suggest visiting our Business Valuations section.
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