Building a Solid Company Mission Statement in 3 Easy Steps



Have you taken the time to think about your company’s mission? John Davies of Sunbelt Business Brokers offers these three easy steps…


A company mission statement can be as important as a solid business plan. It’s a short and sweet way to express your goals and philosophies, helping customers understand the core of what you’re about. It can also be utilized for introductions to the community, future employees, or sponsors. And it’s a great way to keep sight of your company focus!

So, how do you build your company mission statement? Start by considering these three easy steps:

  1. List the Important Details – In no particular order or succinct phrasing, jot down a list of company details such as the nature and range of products/services, pricing, quality, potential growth, special processes, and relationships (customers, community, suppliers, etc.). Star the aspects that are most important and relevant, as you may not be able to fit all of them into your company mission statement.
  2. Consider Your Voice and Niche – Decide between casual and professional, kooky and tailored voices. Which tone most suits your audience and niche? If you don’t yet know your niche, having a unique voice can help. Just make sure your business will stand out for the right reasons. Experiment using different voices and see which best represents the unique service or product you offer. Remember to keep it to a few sentences.
  3. Ask Questions and Revise – After writing the initial company mission statement, don’t forget to question your company from an outside point of view. Ask:
  • Who are your customers?
  • Why are you in business?
  • What company image do you want to convey?
  • What role do you have in the company?
  • How are you different from your competitors?

If you can’t answer one of these questions using the company mission statement, consider if you need a revision.

Congratulations! You’ve completed your company mission statement. Before posting it to your website, social media, etc. have your team look it over. It’s always good to have multiple perspectives.

When you’re ready for your next business venture, you can buy, sell, or get a business valuation from Sunbelt Business Brokers.


John Davies

After obtaining his MBA, John began his career at PriceWaterhouseCoopers, the international accounting and consulting firm, and subsequently joined Progressive Corporation, a large U.S. based insurance company. John was a Division President at Progressive and subsequently became the CEO of a New York based private equity investment company. In 2001, he founded MMI as a platform investment company and MMI has subsequently acquired 15 additional companies.


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Disclaimer: No salesperson, field representative or other person has the authority to make a statement, promise or assurance concerning any matter related to the franchise that is contrary to, or different from, the information/terms contained in the Franchise Disclosure Document/Franchise Agreement. Any such statement, promise or assurance is unauthorized, unwarranted and unreliable. If you believe someone has made an unauthorized statement, promise or assurance to you, please contact Jessica Czekalinski, Esq. at 216-674-0645 ext. 619.