This is a rare chance to buy one of most recognized independent florists in San Diego County. It has a loyal customer base, a strong local brand and an outstanding reputation for quality and service. The shop offers a complete range of floral products and services. Customers can buy anything from a single stem to a fully designed arrangement, and the shop also handles weddings and events, sympathy work, corporate gifting and installations, plants and gifts, subscriptions and floral design classes.
The business earned $1.25 million in revenue and $212,770 in Seller’s Discretionary Earnings in 2025, after nearly 18% revenue growth. Gross margins have held near 70% for three years in a row, which reflects disciplined flower buying, direct grower sourcing and value-driven custom design.
Customers can shop in a busy, high-visibility storefront, by phone, or through a custom e-commerce website that features the shop’s own original, individually named designs rather than stock wire-service photos. Company vans make same-day local deliveries across much of the county, and wire services cover nationwide and international orders.
Highlights
• Revenue of $1.25M and SDE of $212,770 in 2025
• About 70% gross margins for three years in a row
• A 30,000+ customer database and a 6,400-subscriber email list
• An award-winning wedding business with a top rating on The Knot and hundreds of five-star reviews online
• A proprietary e-commerce website with same-day local delivery
• A corner storefront in a busy, grocery-anchored neighborhood shopping center
• An affluent trade area, with average household incomes above $200,000 within 5 miles
• Several revenue streams: retail, online, delivery, weddings, sympathy, corporate, subscriptions and classes
Facilities: Approx. 1,300 sq ft corner retail suite in a neighborhood shopping center.
Support & Training: The seller will provide a structured transition to keep continuity with customers, staff and suppliers.
Ideal Buyer: An owner-operator with a retail, hospitality, events or creative background, or a florist or floral-event operator looking for a second location.
Co-Listed with Sunbelt Network Services (CA DRE# 02081536) (CA Broker of Record), an affiliate of Sunbelt Business Brokers in the State of California. All listing and financial information to be verified by buyer during due diligence.