7 Ways to Create Hype for a Business Launch

Man celebrates a new business launch.A business launch, whether for a new product, service, or an entirely new company, can turn a big initial profit. Of course, part of this comes from reach expansion. Optimally, a business launch will help you draw in a larger audience or a large initial audience, depending on the stage of your business.

So, how exactly do you maximize hype and optimize your new customer channels? Sunbelt presents 7 ways to create hype for any business launch:

  1. Website Cover and Countdown – A website is the most up-to-date visual representation of your business launch. Keep it that way! If you’re launching a product or service, put it front and center “above the fold.” If you’re launching the business itself, have a banner destination at the web address with “Coming Soon!” and a countdown.
  2. In-Sync Social Media Accounts – A business or product launch wouldn’t be complete without social media buzz. Utilize a cover with the same theme as the website and create countdown posts to remind followers about what is coming. Reminders like this keep your current audience on the edge of their seats, hopefully inspiring a few of them to interact with comments, favorites, reactions, shares, and retweets.
  3. Sneak Peeks, Teasers, and Video – Not only do sneak peeks, teasers, and videos create engagement, they also help to make a business more personable. It’s the quintessential “insider scoop” that makes your followers feel involved and important.
  4. Host a Giveaway – Giveaways can spread like wildfire through social media, especially when given adequate time. Consider hosting a free sample giveaway a week or two prior to your business launch to help get the word out.
  5. Guest Blogs and Industry News – It’s not enough to know your industry’s influencers. You should also network with them. To start, consider sending out a few gift packages that represent your brand. Boldly ask if they will share your business launch via their own social profiles, website, or blog. Offer an exchange in which you’ll give them a guest blog in return.
  6. Limit Details and Quantities – Create a sense of urgency and demand by offering a limited quantity OR create a sense of mystery and intrigue by giving limited details about the launch.
  7. Brand the Launch – Ensure that your business launch is unique and well-defined. It’s essentially a campaign in which your imagery, colors, fonts, and other details are cohesive, professional, and recognizable.

Looking for the right business opportunity to test out these business launch principles? Let Sunbelt lead the way! Contact the Sunbelt Network to discover your entrepreneurial potential.

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