B2B Home Improvement - Live Transfer Lead Delivery - 158% Profit Growth
Building & Construction Businesses for Sale
- Primary Industry: Other Building & Construction
* "Live Transfer' lead delivery system for Home Improvement Contractor Clients * Lead delivery is structured & managed for Speed-to-Market * Homeowner is transferred to Client's Call Center within minutes of lead availability * Revenue is transacted at point of transfer * National Footprint of Service Areas with well defined Expansion Opportunities This B2B company was planned and launched in 2014 and has been profitable from the first year. The business model was designed to address certain inefficiencies in the lead generation industry, specifically the high turnover rate of Home Improvement contractor clients and the lack of an scalable and efficient lead delivery system. To address the high turnover rate, a 'One Contractor per Service Area' model was defined and developed in which certain criteria requirements and applicable vetting is accomplished. This results in a long term relationship with the contractor clients who both appreciate and leverage the focused service area(s). The speed to market is accomplished with a primary ceritera requirement for the clients to have their own call center in order to facilitate the 'live transfer' of the qualified homeowner, often within minutes of the actual lead availability.