Sunbelt Book Club

Recommended reading for small business owners or those looking to buy a business:

Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results
Author and nationally-known speaker Thomas A. Freese has worked with numerous sales teams to help them discover the benefits of Question Based Selling (QBS). This common sense method to sales outlines how uncovering your prospect’s needs through specific questioning can deliver outstanding sales results. Question Based Selling retails for $16.95.

Microtrends: The Small Forces Behind Tomorrow’s Big Changes
Mark Penn and E. Kinney Zalesne deliver a societal analysis of 70 niche groups, including everything from “Soccer Moms” to “Caffeine Crazies” to “Neglected Dads.” The book is a detailed observation of today’s society and its niche groups, making it a “must-read“ for professionals and business owners to better understand the consumers of their specialized products or services. This book retails for $25.99.